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Founded by former Mozilla CEO (of Firefox browser fame), Brave browser is the new offering by Brendan Eich.

Brave completed its initial coin offering (ICO) during this week in which the company sold its own coin, The Basic Attention Token (BAT), and raised $35M in less than 30 seconds.

The Brave ICO is the “highest grossing to date,” including participation from about 130 buyers, with one buyer spending $4.6M on BAT.

Venture Capital industry leaders specialising in blockchain and payments technologies believe that ICOs will become common place for the raising of funds in the next 18 months as a quick way of self-subscribing for growth. Until Blockchain technology becomes more widely accepted and markets become familiar with the concept, there remains a lot of scepticism and careful watching from the sidelines.